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CASE STUDY

Scavenger Hunt App

Additional UX Designs: 

Kiosk touchscreen:

This was my first UX and UI project at the VFS.

I designed the UI in Figma, working to accommodate the extensive variety of elements required for each page, particularly given the detailed nature of a coffee menu.

The final project highlights several UI opportunities and demonstrates the challenge of adapting a complex array of elements into the limited space of a touchscreen display. Through this experience, I gained valuable insights into UI design principles.

Thermostat small touchscreen:

While at Vancouver Film School, I designed the interface in Figma. The project was challenging due to the small screen size and the large amount of information required for the system to function effectively. Despite these challenges, I’m pleased with the outcome, though I recognize there is still room for improvement.

Additional UI Designs: 

E-commerce microsite:

I developed this project at Vancouver Film School and partnered in a team with Luiza Santana and

Elicia Ortiz. We have spent a great amount of time researching the competitors, creating a solid design architecture which covers the fundamental aspects of design thinking and user centred design. This project allowed us to practise our design colours theory skills and knowledge about the UI principles.

Weather microsite and app version:

I developed this project at Vancouver Film School in collaboration with Luiza Santana. The major challenge was designing the microsite UI and then adapting that design for a UI app. It provided both of us with a valuable opportunity to learn how to effectively manage limited space while incorporating essential elements, ensuring the interface remained clean and user-friendly

E-commerce UI app:

This was a group project developed at VFS, where we designed an app that reflects the entire user flow while integrating key design thinking principles. Our approach focused heavily on persuasive design, ensuring that the app not only met the functional needs of the users but also engaged them emotionally. We incorporated elements that appeal to users' emotions, built habit-forming experiences, and leveraged social proof to create a compelling and user-friendly interface.

By simplifying the desired actions and introducing a sense of urgency where appropriate, we crafted an experience that encourages user interaction and loyalty.

Posters: 

"Reunite: Love Amidst Unveiled Secrets"

The movie poster, titled "Reunite," captures a tender moment from "Broke Bake Mountain."

Against the backdrop of a rugged landscape, two cowboys embrace behind a building, their reunion after two years marked by palpable affection. However, their intimacy is secretly discovered when one's wife unexpectedly discovers them. This scene represents one of the Holy Moment in the movie, defining the decline of this love.

 

Through abstract design and the golden ratio, the poster encapsulates the emotional depth and underlying complexities of a secret love in that context.

Created in Illustrator.

 

This project is a school project created entirely by myself as student at the Vancouver Film School.

Type Specimen

Designing this poster about a typeface was an incredible experience. The poster aims to forge a direct connection between the endless letters and words that crowd our minds and the typeface itself. I visualized letters emerging directly from the brain and flowing through the human mouth, symbolizing the seamless transition from thought to communication.

EVENT Poster

I designed this poster for the event "Design Culture Now," following numerous restrictions. Creating an event poster that contains a lot of information within a limited space was a fun challenge. I used Illustrator to bring the design to life.

A pulsar from deep universe

I am passionate about the cosmos, and for this poster, I decided to feature a Pulsar as the main focus, surrounded by intergalactic nebulas. It was a fun challenge to create the typeface from scratch using Illustrator, and I used Photoshop for the effect and filters.

All emotions in one

I was inspired by my hometown, Naples, and the nearby volcano, Vesuvius, for this poster. I illustrated fire erupting from the volcano, creating a smoke cloud that reveals the infinite expanse of the universe. Meanwhile, someone observes from the shoreline, listening to Depeche Mode's "Enjoy the Silence," contrasting the explosion and the feeling about it. I used Illustrator for this work.

Fashion Trend 2023

I had a lot of fun creating this poster about the 2023 fashion trends using Illustrator. I designed every element to ensure the poster remained consistent and cohesive with the story I wanted to convey.

Stop Motion & Motion Broadcast Design 

Earthquake of emotions:

I developed this project at Vancouver Film School. One of the biggest challenges was that I had never worked with stop-motion production tools, storyboarding, animatics, framing, video recording, or editing. Despite this, it was an incredibly fun experience that taught me the basics and helped me create an enjoyable video with a cohesive storyline.

Pulsar fashion show:

I developed this project at Vancouver Film School. Balancing the pacing of the visuals with the soundtrack and ensuring smooth transitions between scenes required careful attention to detail, this project pushed me to experiment with new animation techniques and timing adjustments, ultimately helping me refine my skills in motion design.

Some works as Visual Merchandiser Designer:

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© 2024 by Paolo Morra

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