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Ciao, I'm Paolo!

Vancouver based, UX Designer.

I design comprehensive and immersive brand experiences that foster memorable audience engagement. With 18 years in retail design and merchandising, I elevate brands across touch-points including digital interfaces, user flows, usability testing, 

wireframes, information architecture and point of display, ensuring they achieve meaningful and impactful business results. 

User Research

Figma

Prototyping

Adobe Creative Suite

Branding

ProtoPie

Case Study

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AR Mobile App

Branding

User Research

Prototyping

  • Virtual Try-On AR tool for e-commerce

  • Full personalized avatar

  • Shopping with a friend: VR-OOM

Ux Design

Voting Microsite

Prototyping

  • User voting system

  • Designer showcase

  • Community interaction

Ux Design

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Scavenger App

Ux Design

Prototyping

User Testing

User research

  • AR to find hidden rewards

  • Personalized pictures with filters

  • Create momentum within the park​

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CONTACT

Thank you for visiting my site.

If you have any questions or curiosities about my work, career path, or potential collaborations, feel free to reach out.

I’d love to hear from you.

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